There isn’t a single perfect moment, but a few trends have emerged. For most local businesses, weekday mornings (between 9 am and 11 am) and early evenings (between 6 pm and 7 pm) work well. Restaurants often see good results in the mid-afternoon, before the decision for dinner is made. Ooklo suggests a recommended sending time for every campaign, based on your category and your audience.
Category: FAQ
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Which channels can I use to send my campaigns?
Email, SMS, and posts on Facebook and Instagram (via Meta integrations). You can combine several channels in a single campaign: for example, an email to your entire list and an SMS to your best customers. You can also use them separately from the Campaigns section.
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I don’t know where to start with creating my messages, what can I do?
No need to start from a blank page; two areas are designed to save you time:
– The Templates menu provides ready-to-use templates for every channel (email, SMS, Instagram, Facebook): welcome messages, flash sales, appointment reminders, customer testimonials, new arrival announcements… You choose the one that fits your needs, adapt it to your business in a few clicks, and it’s ready to be used in your campaigns. You can also create your own templates and reuse them as often as you like.
– The Library allows you to import and centralise all your content: catalogues, flyers, photos, logos… You can then insert them directly into your emails, or generate a catalogue link to include in an SMS, for example.
Whether you are sending your very first campaign or your hundredth, these two areas allow you to create high-quality content quickly and without starting from zero.
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How does Ooklo choose which opportunities to suggest?
Ooklo relies on your business category, your location, a calendar of commercial dates relevant to your activity, and your campaign history. The most relevant opportunity for the coming weeks is always highlighted on your dashboard.
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Are unused emails carried over to the next month?
Email and SMS credits included in your plan are reset at each billing cycle and are not carried over.
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Can I cancel anytime?
You can cancel from your account settings whenever you wish. The cancellation takes effect at the end of the current billing period.
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How do I change my plan?
From your account settings, open the Subscription section and choose your desired plan.
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What is the difference between a campaign and an opportunity?
An opportunity is a marketing moment identified for you: a commercial date (Mother’s Day, Valentine’s Day, back-to-school), a local event, or a quiet period to boost. A campaign is what you actually send: the message, the audience, the channels, and the scheduling. Most campaigns stem from an opportunity detected by Ooklo, but you can also create one from scratch whenever you like.
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I have several businesses, how does it work?
The onboarding process configures a single outlet to keep things simple. You can add your other outlets later from the My Business section. Multi-site management (campaigns per business, consolidated reporting, separate customer files) is a core feature of Ooklo, with availability depending on your plan.
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Can I import my existing contacts?
Yes. Once your account is created, go to Customers and use the import icon. Ooklo accepts CSV and Excel files with email addresses, phone numbers, and any custom fields you wish to keep (first name, birthday, last visit, etc.). Duplicates are automatically removed. It is your responsibility to ensure you have the necessary consent to contact them; please see our Terms and Conditions.